In the last year or so, I’ve been hearing a lot about how I should create and promote my “personal brand”. It’s been a year and I still have little to no idea what my personal brand is. It’s easy for me to pick it out for others, but in myself? I’m at a total loss!
A couple days ago, someone asked for a ladies to read a book in beta form. I wasn’t sure I could squeeze it into my schedule, but I did it! I put my other books aside for a couple days and focused specifically on this book, The Brand That Fits by Sabrina Evans.
She goes over a lot of tips that I’ve heard before and have never done yet, such as a professionally photo for my profile and writing a blog using search engine optimization (SEO) words. There were also tips on things I have attempted before, like writing down who I am and creating my target market. Everything we do and post online is part of our personal brand.
The book encourages readers to get out of the house and attend events outside the home. This helps us to show that we are willing to get out there and make new friends and have a variety of experiences.
Personally, I find it sifficukt to attend events outside the home unless it is something that I can convince my husband and son to go to as well. Occasionally, I will go with my son and very rarely alone. My son loves to tag along with me. This shows that I care about my son and that I do things with my child.
However, after reading this book, I am encouraged to find an event or two a week to get out there and make myself uncomfortable. Stretch to help create my personal brand.
Another thing I’ve started that this book recommends is a blog. This helps to create a personal brand because of the writing that we do that showcases who we are and what we care about; what we are an authority in.
As mentioned before, This book is in beta form and when published it will be an excellent read for anyone interested in creating their personal brand.